Feature
The Rise of Solo Culture
A society where we live separately but together
By Yoon Hye Bin
2026-02-01
In modern society, if you look around restaurants, movie theaters, cafes, and so on, it is common to see people dining, drinking, or studying alone. Thus, others no longer perceive these behaviors as awkward. According to the statistics ‘Life Time Survey’, in 2024, the age group with the highest rate of eating alone was in their 20s, at 34.8%. Compared to 2019 statistics, it increased by about 2%. This one-person culture becomes a part of daily life. In the past, doing things alone was often stigmatized as a sign of social isolation or a failure to conform to Korea's collectivist culture. But as such a solo-friendly atmosphere spreads, people are gradually expanding the scope of one-person culture. For example, solo travel, once considered lonely or even dangerous, has seen a significant surge in popularity. This shift is driven by the rise of single-person households, the spread of individualistic values, and a decrease in the social pressure to always be part of a group. With that impact, the term 'Hon-jok,' a portmanteau of 'hon' (alone) and 'jok' (tribe), has become a keyword in Korea. Reflecting people’s demands, convenience stores and online markets begin to sell small-capacity fresh produce. Small home appliances such as a mini washing machine, a mini refrigerator, and a single-person rice cooker are popular for a single-person household. Furthermore, solo-friendly bars, karaoke rooms, and restaurants designed to let customers avoid the gaze of others are flourishing. The benefits of this culture, on one hand, include reduced social stress, more time for self-reflection, and increased autonomy. On the other hand, spending excessive time alone can reduce opportunities for social interaction, which, in extreme cases, may lead to a decline in social skills. It is vital to remember that 'being alone' is not the same as being “socially isolated.” The true value of a solo-friendly culture is not to care less about others but to recharge oneself to interact more healthily with others. We must thus ensure that healthy individualism does not cross the line into selfishness. Ultimately, the wise way to accept this change is not to reject solo culture, but to remember that society remains a community where we must live and grow together. image credit: ohmynews